Caio Evangelista

The math is mathing

THE ASK
Create a campaign targeting students to let them know Scotiabank is here to help them with tailored advice, information and products, specifically designed for students, that will support them now, during their studies, and for future success.

INSIGHT
63% of Gen Zers want to improve their financial health but don’t know how. With financial information overload online, there’s an urgent need to translate financial literacy into financial capability.

IDEA
Let’s acknowledge that talking about money can be overwhelming while also showing that with a suite of products, services, and offers, Scotiabank can help simplify it for them and make it make sense.

IYKYK (If You Know You Know)

INSIGHT
With the new bundle, students can get up to $175 in welcome bonuses. Anyone who’s been through school years knows how that amount can go a long way.

IDEA
Let’s put our offer front and centre and put ourselves in our customer’s shoes to wonder how they could spend that amount with student stuff.