Little by Little

INSIGHT
It’s getting harder for Canadians to see the light at the end of the financial tunnel.

CREATIVE OPPORTUNITY
To highlight an alternative way to pay for large purchases that gives people financial freedom. That is Scotia SelectPay, Scotiabank's buy-now-pay-later service.

IDEA
Let’s show how with SelectPay people have the freedom to grab what they want today and pay for it little by little. Literally.