Impossible Quotes

BACKGROUND
Scotia iTRADE is a DYI investment app, like the Wealthsimples and TD Easy Trades of the world. In an extremely competitive landscape, we were tasked to come up with a campaign that could break through the clutter and get both new and experienced investors to sign up for Scotia iTRADE.

INSIGHT
Investors are missing out on a lot of ways to save on trading fees by not giving Scotia iTRADE a try.

IDEA
Let’s translate that to quotes no investor would ever say, showing what our target audience is missing out on by not trading on Scotia iTRADE.

App (re)launch